Marketing
The world is changing fast all the time and the marketing that worked five years ago probably won’t work today. Right now the two most successful marketing strategies for most companies are internet presence and word-of-mouth recommendation. This means that, whatever else you might be doing, the following are critical:
- when you google your product or area of the market, how high up the Google pages do you come? It makes complete sense to give everything you can to getting yourself to the top of that list. Find out all you can about SEOs.
- think creatively about as many ways as you can to increase the possibility of your product being recommended from person-to-person. Can you use an app, social media or even financial incentives to improve on your current situation?
- the above two bullet points should have an effect on your use of other media. For example, very few potential customers will read a press release but many will read an interesting story about a customer who has seen success or something interesting happening as a result of using your product.
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